marcusevans australia conferences

Consumer Intelligence and Analytics: From Vision to Action

Visualising data and deriving powerful customer insights to enhance marketing capability and customer experience that drive higher business profit

1-2 Sep 2014
Pullman Sydney Hyde Park, Sydney, Australia


Why You Should Attend

Consumer Intelligence and Analytics: From Vision to Action

Consumer Intelligence and Analytics 2014 aims to address the critical issues that companies are currently facing in the market and offers the opportunity to learn from the best practices and to exchange with your peers about delivering a unique experience to your customer and to make more profit by leveraging consumer intelligence and data analytics.

By attending this event, you will explore innovative strategies to facilitate and improve your data collection and management, to support a data sharing strategy within your organisation, to prioritise interactions instead of connection with your customer, to engage your customer to your brand, to enhance customer loyalty and customer satisfaction by providing them tailor made service and products, to measure and monitor your marketing efforts and ROI. Furthermore, you will also benefit from the two hands-on interactive workshop sessions to learn how to maximise your analytics model and efforts to get a strong return from strategic actions.

 

 


Key Topics

  • Learning how Telstra, the Australian telecommunication leader, is implementing a true Voice of customer in order to drive engagement and to deliver personalised customer experience
  • Developing your tweeter community: Owning the moment by taping into your twitter audience interest to start a strong relationship with your customers
  • Trusting the data’s expert ADMA, to embrace data driven marketing concepts to move your business forward and to benefit from integrating Big Data to your traditional marketing strategy
  • Approaching a entrepreneur mindset by learning from an innovative concept of telecommunication with Yatango, which empowers people by giving them the possibility to manage and to monitor their own usage in real time
  • Knowing what should be done on Social Media and how to start a conversation with customer by turning social data into ROI, a direct application by Wearesocial – one of the leader in digital marketing strategy
  • Previous Attendees Include

    APN News & Media NZ, Australian Unity, BOC, Brisbane City Council, BUPA, City West Water, Ergon Energy, FairFax Media, Goodman Fielder, Metricon Homes, Momentum Energy, Powercor Australia, NRMA Monitoring & Services, PWC, Roadshow Films, State Trustee, Suncorp, Village Roadshow, Vita group


    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors


    Event Partners


    Practical Insights From

    Elizabeth Moore
    Head of research, analytic, insight
    Telstra

    Christian Bartens
    CEO
    Datalicious

    Michael Batistich
    Head of Insights and Analytics
    We Are Social

    Paul Ormonde James
    Head of data insight services
    Australia Post

    Cameron Partridge
    Digital Analytic info Management
    GE Capital

    Jon Satterley
    Group director, Digital development
    Village Roadshow limited

    Mark Tyler
    Manager Customer Intelligence and Analytic
    Sydney Airport

    Andy Taylor
    CEO and Founder
    Yatango

    Click Here For Full Agenda

    Voice of Our Customers
    • “A number of very informative speakers with practical experience” Ergon Energy
    • “Very content rich and well executed conference that delivered on its promise” Dell
    • “Good speakers and content, I could take something away from every speaker” Optus
    • “Topics were on point with current trends and areas of focus and I am taking many new ideas back to the business to explore” ANZ
    • “Interesting to see insight and analytics examples from other” Heinz Watties
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Ng - Marketing Assistant


    Suite A-20-1, Level 20,Hampshire Place Office,
    157 Hampshire,1, Jalan Mayang Sari,
    50450 Kuala Lumpur

    Telephone:
    +60327236662
    Fax: +60327236699
    Email: EmilyNg@marcusevanskl.com