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ROO v ROI: The (R)evolution of Sponsorship Partnerships

Evaluating and measuring your sponsorship objectives and getting ahead of the pack by forging dynamic partnerships that fuel engagement with consumers through cutting edge activation strategies and drive real brand impact, value and revenue generation

18-19 May 2015
Venue to be confirmed, Sydney, Australia

Conference Workshop

Measuring sponsorship input, outputs and outcomes! -Changing the way you evaluate and manage sponsorship partnerships

Workshop Moderator: Alexandra El-Shamy

Company: Managing Director of CLEO consulting

Why You Should Attend

ROO v ROI: The (R)evolution of Sponsorship Partnerships

Marketing budget decisions need to be justified in terms of real business value and sponsorship is no exception! The potential of sponsorship partnerships in meeting marketing objectives go beyond tangible outcomes. But the question still remains, how do you put a dollar value on intangible objectives? How do you justify your business decisions based on the real value of your sponsorship partnerships whilst allocating the right resources to strengthen them? Selecting the right tools to measure your sponsorship and maximising your assessment is the first step in the right direction. 

At “Beyond Numbers: Evaluating and Measuring Sponsorship Partnerships”, a combination of case studies and in-depth training will enable you to improve and strengthen your sponsorship analysis and keep abreast with the emerging trends.  You will hear from leading practitioners sharing their successful experiences in consolidating long-term effective partnerships. In the training, you will audit your metrics and re-focus your sponsorship analysis to ensure greater brand advocacy. This event will enable you to overcome the most pressing challenges in selecting and implementing the right tools to measure your unique sponsorship objectives. Are you up for the challenge?

Attend to gain insights into:

·         Legitimising the internal value of your sponsorship partnership and increasing accountability of your sponsorship budget decisions

·         Selecting and implementing the right tools to measure your partnership efficiently and effectively

·         Strengthening your assessment of tangible and intangible marketing objectives to achieve your business goals

·         Auditing your performance against market leaders to keep up with the emerging trends

·         Aligning to your stakeholders’ perspectives on effective partnerships to sustain a long-term relationship

·         Placing a dollar value on your social media measurements to enhance your partnership’s business advantage

Key Topics

  • Prevail or perish: coping with the shifting sands of sponsorship practice
  • Fishing for partners: what do you look for?
  • 1001 meanings of success and ways to measure it; which one is yours?
  • ROI vs ROO? Getting the right mix for you
  • Save yourselves from costly underperforming partnerships

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Helen Hall
    Director Corporate Partnerships and Events
    Opera Australia

    Peter Thompson
    Managing Director of Global Sponsorship
    AVAYA (UK)

    Aaron Macarthur
    Commercial Director Sports and Sponsorship
    Southern Cross Austereo

    Daniel Grace
    Head of Sponsorship and Corporate Sales
    South Sydney Rabbitohs

    Amanda Thompson
    Corporate Partnerships Manager
    Museum of Contemporary Art

    Paul O’Byrne
    Director Community and Corporate Partnerships
    Sydney Theatre Company

    Jacqui Conder
    Sponsorship Manager

    Click Here For Full Agenda

    Voice of Our Customers
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Ng - Marketing Assistant

    Suite A-20-1, Level 20,Hampshire Place Office,
    157 Hampshire,1, Jalan Mayang Sari,
    50450 Kuala Lumpur

    Fax: +60327236699