marcusevans australia conferences

The Future Of Sponsorship

Unleash the power of invention and build next-generation partnerships through faster value creation by replacing approaches based on what’s been with strategies built around what could be.

27-28 Oct 2015
Novotel Rockford Darling Harbour, Australia, Australia

Why You Should Attend

The Future Of Sponsorship

The current sponsorship model and landscape has changed dramatically and what used to be relevant and add value to brands and the rights holder has gone through a seismic shift. It is now harder to understand a sponsorship proposition, even harder to evaluate it and finally understand how to sell this new form of sponsorship. It is vital that sponsorship professionals shift their mindset to understand sponsorship in today’s framework and what it means to all elements of the partnership – from uncovering assets that are the most valuable to brands today, to communicating your proposition against a competitive market.

This event won’t just teach you how to do one thing; it will teach you how to do all things in today’s landscape. This event will truly revolutionise the way you and your team do sponsorship. You can’t fail to miss it. You will leave with a wealth of knowledge in procedures of structuring strategic frameworks for measuring and evaluating sponsorship deals and values as part of enhancement and development regimes for an innovative marketing mix. In addition, you will have the opportunity to network and learn with other peers from diverse industries with keen insights and valuable experiences.

Course Trainer:
Jackie Fast, Managing Director
Slingshot Sponsorship, London, UK

Jackie Fast is the Founder of Slingshot Sponsorship - an innovative strategic sponsorship agency based in Central London with offices worldwide. Over its 4 years of existence, Slingshot Sponsorship has grown to work across numerous verticals with clients ranging from grass roots charities, leading FTSE 100 companies, global music artists, startups and entrepreneuers. Some of Slingshot’s clients have including the Mayor of London, GB Taekwondo, Carphone Warehouse, Marks & Spencer, Haymarket Consumer Publishing, Renault, Wales Rally GB, Nationwide Building Society, and Outlook Festival – all with the desire to push the boundaries of traditional sponsorship.

Key Topics

  • Understanding the new rules of sponsorship
  • Incorporating social media and digital technology to enhance sponsorship actions
  • Learning how sponsorship can grow your business, not just your commercial bottomline
  • Elaborating the market trends on sponsorship sectors including sport, arts, music, trade shows and CSR
  • Identifying how you can maximise your true potential revenue – not just securing the low hanging fruit

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • "One day with Slingshot Sponsorship turned our thinking from the project mentality of an arts venture into that of a sustainable business model. We now have a great handle on using brand relationships as the means to growing our company. Slingshot empowered us to think bigger and provides us the road map to deliver!" Founder, Ruthless Jabiru Orchestra
    • "We engaged with Slingshot Sponsorship after a long search of development and sponsorship advisors. We found them to be the most promising at offering a fresh look at our products and our strategy. They did not fail to deliver, as we were given a new way of thinking about and presenting Windsor Festival which brought fresh enthusiasm and clearer messaging to our team." Board Director, Windsor Music and Cultural Festival
    • "Slingshot understand the sponsorship platform better than any other agency I’ve come across – they are the true experts and leaders in this field and have delivered great success on a number of projects. I cannot recommend them highly enough, and their knowledge goes well beyond simply sponsorship, with expertise that is very strong across the entire brand marketing mix. With an amazing network of contacts, Slingshot sponsorship provide an exceptional service and are also great fun to work with!" Sales & Marketing Director, The Black Arts Company
    • "Slingshot were instrumental in helping us leverage the asset, whilst supporting the core objectives of fundraising for Mencap and ensuring that our presence added value to the experience. We would certainly work with Slingshot again." Head of Marketing, Toshiba
    • "Slingshot not only know what brands are after, but know how to communicate that effectively – which is crucial to success. There is no other training that is similar worldwide." Founder, Outlook & Dimensions Festival
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    +603 2723 6757
    Fax: +603 2723 6699