marcusevans australia conferences

Customer Compass: The Power and Profitability of Customer Value Analysis

Identifying the true north of your customer base to increase profitability and retention with the power of effective customer value analysis

16-17 Nov 2015
Vibe Hotel Sydney , Australia

Conference Workshop

From Insights to Strategy: Translating Customer Data into Value Analytics

A practical session using case studies and tools to help you develop a value strategy, measure value and apply customer value analytics in daily business

Workshop Moderator: Jason Carley

Company: Director of Simon-Kucher & Partners

Why You Should Attend

Customer Compass: The Power and Profitability of Customer Value Analysis

To compete today, you need to know more than you’ve ever known about the customers, markets, technologies and business processes. To win, you need to know more than what your competitors know. With the increasing number of product and service providers into the marketplace, the Australian competitive landscape is in significant flux. Brand loyalty is decreasing. Engaging and retaining the most valuable customers is the critical mission. As well look towards the next 12 months, we will see advanced customer data analytics become more ingrained in the business decision, yet there is a disconnection between the metrics and the needs.

How can you craft and maintain profitable customer relationship? Marcus Evans Customer Compass: Power and Profitability of Customer Value Analysis conference will provide the answer and benchmark. At the two days event, we will narrow down to tackle the current challenges faced by the industry practitioners. We will focus on utilizing analytics to measure the value and enhance loyalty of your customer base, conducting value-based segmentations to drive marketing strategies, and implementing a customer-centric approach that optimize customer experience in traditional, mobile, social and e-commerce channels.


Key Topics

  • Making Customer Value Analysis Part of Your Company’s DNA for Maximum Profitability
  • Customer Value Analysis for Brand Proposition in an Increasingly Fragmented Market
  • Can Customer Value Analysis Generate New Value and Harvest Value for Your Loyalty Programme
  • Value-Based Customer Segmentation: Qualifying Insights for New and Loyal Customers
  • Generating Long-Term Profitable Customer Relationships through Digital nteraction and Analytics
  • Previous Attendees Include

    Senior Manager Pricing & Funding, ANZ
    Senior Marketing Manager, Aristocrat Technologies
    Product Planner, Audi
    Pricing Analyst, Blackmores
    head of Analytics & Strategy, eBay
    CRM & Digital Marketing Manager, Harley-Davidson
    Associate Director Customer Experience, Healthshare NSW
    Senior Product Planner, Honda
    Pricing and Sales Reporting Manager, Imperial Tobacco
    National Sales Manager, Isuzu Australia Limited
    General Manager Customer Strategy, Lend Lease - Retail
    Retail Analytics Manager, Momentum Energy
    Mobile Device Marketing Manager, Optus
    Egonomist, PNG Port
    Prodcut Strategist, Teachers Mutual Bank

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    David Jordan
    General Manager

    Sally Byrne
    General Manager Marketing - Alcohol & Cofee
    Coca Cola Amatil

    Alastair Liptrot
    Head of Insights & Research
    Simplot Australia Ltd

    Charles Wieser
    Director of Channel Experience & Transformation

    Dr. Con Menictas
    Behavioural Research & Statistics
    Newcastle University

    Naysla Edwards
    Director Brand, Loyalty & Engagement Partnerships ANZ
    American Express

    Matt Zimmerman
    Director Loyalty Marketing

    Click Here For Full Agenda

    Voice of Our Customers
    • "Content covered a broad range, great selection of presenters" [Mark Dragicevic, Zurich Insurance]
    • "Presentation was good, topics were great" [Krish Choudhury, Pricing Manager, BT Financial Group]
    • "Very high quality concepts and ideas generating a lot of discussion and new thinking" [Brooke Hankinson, Category Development Manager, RedBull]
    • "The case studies were interesting, especially the interaction within the delegates" [Lorenzo Cerretelli, Pricing Analyst, Pirelli Tyres]
    • "Good mix of presentation and working groups, encouraging useful discussion around learning points" [Alex Lambert, Pricing Manager, Optus Business]
    Latest Conference News & Resources

    Join the Discussion

    Follow on LinkedIn

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director(Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur,Malaysia.

    Fax: +603.2723.6699