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Pricing Analytics 2016

Achieving the highest profits and customer satisfaction with optimised pricing strategies, analytics and innovations that leverages your product value proposition

8-9 Aug 2016
Sheraton on the Park Sydney, Australia

Conference Workshop

Pricing in Practice

A journey through the complete pricing process with case studies, peer benchmarks and tools to help you improve your business’ pricing performance

Workshop Moderator: Jason Carley

Company: Director Simon-Kucher & Partners

Why You Should Attend

Pricing Analytics 2016

With evolving product choices and trends, determining the optimal price and promotional strategy for every product has become increasingly difficult to do. In today’s hypercompetitive business environment, pricing is the strongest determinant of profit. Few organisations, however, have developed a pricing strategy designed to capture the maximum revenue potential from their customers. This failure to address pricing can have an enormous negative impact on the organisation’s bottom line.

Facing growing complexity and a multi-channel marketplace, companies need to be able to answer fundamental business questions—such as “Who is my most profitable customer?” and “What is my most profitable product or region?” Combine pricing with analytics, and you can create a mechanism that functions as both a catalyst and a metrics engine for managing profitability.

Marcus Evans Pricing Analytics 2016 entails advanced pricing strategies, customer analytics and approaches that are critical to business success. In this two day conference, not only will attendees learn the practical use of analytical pricing tools with an interactive full day workshop on Pricing in Practice, but also hear winning case studies that will help them better understand tactics to compete with competitors and set the right price for their products and services. 


Key Topics

  • Optimising Trade Promotion to Accelerate Category Growth and Increase Customer Engagement
  • Ten Key Pricing Principles and Rules for Consumer Response
  • Streamlining Your New Product Launch Sequence and Pricing Strategy
  • Winning the Price War Without Destroying Your Product and Brand Value
  • Using Behavioural Economics to Restructure Your Value Based Pricing Model
  • Previous Attendees Include

    Senior Product Planner
    Honda Australia

    Sr Pricing Manager Home Loans

    Pricing & Product Analyst
    Volvo Group Australia

    Head of Buying

    GM Commercial
    EDA Ranu Limited

    Manager Policy & Planning
    EDA Ranu Limited

    Pricing & Yield Manager
    Flight Centre

    Regulatory Affairs - Manager
    PNG Ports Corporation Ltd

    Pricing Manager

    Pricing Reform Project Manager
    Toyota Motor Corporation Australia Ltd

    Commercial Analyst
    PNG Dataco

    Product Manager - Assets
    Teachers Mutual Bank

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    John Dawes
    Head of Price Research Group / Senior Researcher
    Ehrenberg-Bass Institute University of South Australia

    Alan Ko
    Category and Insights Manager
    Coca-Cola Amatil

    Abdy Mohamed
    Portfolio and Pricing Optimisation Manager

    Ida Tang
    Strategic Pricing and Modelling Manager

    Steve Smyth
    General Manager Consumer Products

    Pedro Gomez Trujillo
    Senior Director, Global Pricing
    DHL Express, Singapore

    Craig Dick
    Head of Revenue Strategy and Analytics
    Carlton & United Breweries

    Mark Davis
    Manager of Pricing and Sales

    Click Here For Full Agenda

    Voice of Our Customers
    • “Very high quality concepts and ideas generating a lot of discussion and new thinking” Red Bull
    • “Good mix of presentation and working groups, encouraging useful discussion around learning points” Optus
    • “Excellent organization of the event” NICTA
    • “Content covered a broad range and great selection of presenters” Zurich Insurance Group
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699