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Pricing Analytics 2017 : Turning Insights to Action

Leveraging analytical tools and customer analytics to enhance pricing strategies and practical marketing actions whilst driving improved profit margins

27-28 Mar 2017
Rydges Melbourne, Australia

Why You Should Attend

Pricing Analytics 2017 : Turning Insights to Action

Pricing is a key growth and profit lever in today’s increasingly dynamic and digital economic environment. It’s hard to overstate the importance of getting the price right. Even though companies may have developed pricing strategies and relevant mechanisms to position their products in the market, with the fast changing market landscapes, it is always necessary for them to upgrade and sharpen their pricing skills.

Despite pricing’s proven impact, most businesses have not set up to make the most of the potential that an effective pricing strategy can offer. Moreover, in the current multichannel market, price has become more and more transparent to the customers. The need for truly knowing your customer and finding out what they are willing to pay now is greater than ever.

In this 2-day training program “Pricing Analytics: Turning Insights to Action”, delegates will learn how to collect and leverage market conditions and customer insights combined with pricing analytics to set a best price and drive margin improvement. Through detailed analysis, practical case study and interactive exercises, delegates will develop more advanced skills to translate analytical tools to practical strategies, to get closer to the customers’ perception of value, and to stay steps ahead in this competitive market.

Key Topics

  • Addressing current market trends in pricing and responding to competitors’ actions based on Intelligent Analytics
  • Strengthening your place in the market with pricing tools and analytics
  • Developing your own pricing management and analytical tools
  • Looking at what analytical frameworks, statistical models and visualization applications can be utilised to create insightful value from an organization’s data
  • Wining the Price War through Competitive Pricing Strategy and Superior Value
  • Previous Attendees Include

    Asahi Beverages
    Australia Post
    Bega Cheese
    BT Financial Group
    Caltex Australia Petroleum
    Carlton & United Breweries
    Cerebos (Australia) Limited
    Coca Cola Amatil
    Imperial Tobacco Australia
    Macquarie Group Ltd
    National Australia Bank
    NIB Health Funds
    Origin Energy
    Pirelli Tyres Australia Pty Ltd
    Rondo Building Services
    Simon-Kucher & Partners
    Spark New Zealand
    Toyota Motor Corporation Australia Ltd
    University of Melbourne
    Vodafone Australia
    Volvo Group Australia
    Werner Co Australia PTY LTD
    World Nomads Pty Ltd

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Voice of Our Customers
    • Great techniques to approach the pricing strategy in a structured manner which will help us improve profit and achieve the overall company objective. Honda
    • In breadth and depth theory with professional and practical case study, very well presented. Telstra
    • Very well organised, good topics. Goodman Fielder
    • Excellent to hear the case study, learning other’s experiences. ANZ
    • Very high quality concepts and ideas generating a lot of discussion and new thinking. Red Bull
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Serena Pereira

    Suite A-20-1, Level 20, Hampshire Place Office
    157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur, Malaysia

    Fax: +60327236699