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Pharma 2017: Sales and Marketing Excellence Forum

Striving for GROWTH, VALUE and EFFECTIVENESS through bringing disruptive innovations in your business, revolutionising multi-channel sales and marketing, reengineering care pathway and optimising the use of data

22-23 Jun 2017
Sydney, Australia

Why You Should Attend

Pharma 2017: Sales and Marketing Excellence Forum

The Australian and New Zealand (ANZ) pharma industry is evolving in recent years. It has been characterised by a more competitive market, significant advancements in technology, constrained budgets, major reform and increasing scrutiny from payers, regulators and the community. This has led to pharma companies reassessing business models to ensure they remain responsive. Despite the many challenges facing the industry, companies are anticipating growth in this market. Growth is expected to come largely through expansion in new therapeutic areas, increases in sales and marketing capacities, the introduction of new products in portfolio pipelines, according to a PwC report. To stay relevant and competitive, pharma companies must take advantage of global transformations in both technology and healthcare, redefine the traditional role in the market and find a new value proposition in the future landscape.

marcus evans Pharma 2017: Sales & Marketing Excellence Forum is gathering some of the most successful practitioners from the globe as well as ANZ, bringing innovation and collaboration to the industry for you to achieve true excellence. At this forum, you will be provided a platform to capture the latest industry trends and Pharmaceutical Benefits Scheme (PBS) updates, learn best practices on developing a strategy to enable multi-channel effectiveness, investing in partnerships and technology to gain valuable data and insights, customising engagement and experience to bring Sales Force Effectiveness (SFE) to the next level. Join us to shape the industry and achieve real growth. This is the event you cannot afford to miss!

Key Topics

  • Gaining insights into PBS and the impact on your sales and marketing strategies
  • Developing a healthcare package to successfully increase market share for your portfolio
  • Creating added value through focusing on improving continuity of care and recovery
  • Developing a strategy to retain high performing sale forces and increase SFE
  • Enabling innovations and efficiency through data and Real World Evidence (RWE)

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Ben Hopkins
    Commercial Director
    Takeda Pharmaceuticals Pty Ltd

    Paul White
    National Sales Manager- Oncology
    Novartis ANZ

    Victor Loh
    Regional Medical Director ANZ and APAC Cluster
    TEVA Pharma Australia

    Elisha Whitfield
    Head of Marketing
    Lundbeck Australia

    Serge Spierckel
    Senior Marketing Director
    Sanofi France

    Nicola Richards
    Director of Commercial Operations
    MSD Australia

    Brady Bantick
    Head of Sales Force Excellence
    Bristol-Myers Squibb

    Click Here For Full Agenda

    Voice of Our Customers
    • "Good balance of lectures and panel discussions. Speakers were very good." - BMS
    • "marcus evans did well in hotel selection, speaker’s quality and experience." - GSK
    • "The presenters shared some really innovative and interesting concepts that we would like to implement." - Novartis
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Mary-Anne Loui

    Suite A-20-1, Level 20, Hampshire Place Office
    157 Hampshire, 1, Jalan Mayang Sari

    Fax: +603 2723 6699