marcusevans australia conferences

Customer Insights and Predictive Analytics

Capitalising on the intangible assets hidden behind the data wall by turning data into big insights and actionable outcomes

2-3 Jul 2018
Sydney, Australia


Why You Should Attend

Customer Insights and Predictive Analytics

Do you want to:

• Maximise your results in expanding customer wallet share?

• Excel in minimising buyer efforts?

• Have a greater annual increase in employee engagement rate?

• Make better decisions using data


This is only a small list of possibilities offered by an empowered usage of predictive analytics in customer experience management. McKinsey found that executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t. A study by Experian Marketing Services found that 84% of customers would not do business with a company that failed to take into consideration their individual needs. Getting the most juice out of data your company collects, turning this into fuel for your brand and, at the same time, getting to know all of your customers on a personal level is a monumental - if not near-impossible - task. Luckily, our training can help. Out trainers will show you how to discover needs, expose variability and improve performance by collecting the ‘good’ data, analysing variabilities, customising actions and tailoring products and services. We will also touch upon replacing/supporting human decision making with automated algorithms as sophisticated analytics will substantially improve decisions, cut cost and unearth valuable insights.

The companies that are better able to leverage the data science tools will be able to outperform their analytics-challenged competitors. Predictive analytics users retain 27% more of their customers and companies without predictive analytics are more than twice as likely to be challenged with an increasing cost of customer acquisition. Understand your customer metrics, learn proper application and improve customer experience by influencing attitudes and behaviours –Join us!

Note: This training will feature an optional 3rd day workshop on 4th July 2018 – Influencing for Life. Please enquire for more information.


Key Topics

  • Building an Emotional Connection for Greater Brand Value
  • Implementing Predictive Analytics and Data Pattern Discovery
  • Measuring Customer Experience through Multiple Touchpoints
  • The Time is Now: Developing an Artificial Intelligence Capability
  • How and Why Build a Data Science Team

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.







    Voice of Our Customers
    • The 2 days were like eating a Macadamia Nut. A hard task but the result is satisfying. Sikorsky Helitech
    • Training has been great! Content was relevant and can be brought back to use at the workplace.” Department of Health
    • The course is very helpful. It tells you how to get the work done. It is efficient and effective Globe Telecom Inc
    Join the Discussion





    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    (KL)Serena Pereira


    Suite A-20-1, Level 20, Hampshire Place Office
    157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur, Malaysia

    Telephone:
    +603 2603 2596
    Fax: +60327236699
    Email: serenab@marcusevanskl.com