marcusevans australia conferences

Digital Strategy for Leaders

Managing integration of digital strategies, technology execution and measurement for leaders

11-12 Mar 2019
Sydney, Australia

Why You Should Attend

Digital Strategy for Leaders

In recent years we have seen some of the most innovative and exciting firms grow and develop as a result of digital and technological advances. The world’s largest taxi firm owns no taxis – and one of the world’s leading hospitality firms owns no hotels. Yet, both firms have grown into household names by simply harnessing the power of innovation and technology to offer something different, whilst directly engaging with their target audience through digital applications. What was once a channel for information is now a blend of experiences and opportunities?

The digital world has evolved at a phenomenal rate and has allowed firms to revolutionise their practices through technology and transform the way their customers interact with them. However, with such a fast pace of change it can be difficult to create a strategy for brands rather than just “react” to circumstances. Digitisation is blurring the lines between sectors and placing fresh demands on both leadership and organisational strategy. Many CEOs are choosing to lead the digital transformation themselves, particularly in the industries that are being heavily disrupted as the whole organisation is impacted. This is an essential course for leaders in companies to assist them in learning how to assess the key components of using digital to its full potential. We will look at customers, channels, strategy and data to help you develop an effective strategy for delivering your digital business objectives.

Key Topics

  • Path, skills and measures needed for digital makeover: B2B, B2C, B2E
  • Building confidence on understanding digital trends and applicability to your own business
  • Selecting the appropriate combination of strategies for your organisation
  • Digital project management approaches and tools for teams and individuals
  • Assessing digital channels and understanding their strategic role versus tactical needs

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • The 2 days were like eating a Macadamia Nut. A hard task but the result is satisfying. Sikorsky Helitech
    • Activities well thought through and very constructive. Samford
    • I was looking for more at the end of each day. IMF
    • Well paced, great content, delivering very much a two way and interactive course. Isuzu
    • Very valuable content with high practical impact. Robotics-ARTC
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597