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Innovation Breakthroughs: Hacking the Consumer Mindset

Building sustainable, innovative and disruptive product/service models in the modern B2B and B2C market

18-19 Mar 2019
Melbourne, Australia

Why You Should Attend

Innovation Breakthroughs: Hacking the Consumer Mindset

In 2019, companies will be more rampant in making the transition to smarter product designs and more efficient services to save cost, reduce product development lead times and cater to a more demanding consumer landscape. Companies are constantly inundated with huge access to data and customer analytics. How can you make the most out of this data? Technology has allowed up-and coming industry players to close the gap on market leaders in terms of disruptive innovation. Consumers are now spoilt for choice when making buying decisions. How can you prevent stagnation and constantly develop new ideas to capture new markets and retain your core consumer demographic?

Join your expert course trainer in building a stronger innovative culture and improving the overall consumer experience to generate greater revenue for your organisation. This training will dive deeper into relevant case studies and sessions addressing the formation of new ideas, product commercialisation, customer engagement and collaborative partnerships. Learn how new technologies such as Artificial Intelligence (AI), robotics can be used to increase the speed of innovation within your organisation. As innovation is constantly changing, it is time to stand out or get left behind.


Key Topics

  • Promoting out-of-the-box thinking and designs for better human-to-human (H2H) innovation
  • Improving product risk management: Securing the safety, reliability and functionality of your products and services
  • Upgrading you innovation capabilities through new technologies and collaboration of cross-functional skills
  • Open Innovation (OI): Crafting a more leaner product development system to reduce unnecessary wastage of resources
  • Developing a more innovative culture and mindset within your organisation

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • Well managed event, good venue Fuji Xerox
    • The case studies were insightful and it was interesting to see how various companies overcame product development and life-cycle issues Sylvania Lighting
    • A well presented course with good content Primary Health Care Limited
    • John was very insightful. Very good teaching style, very good presenter, no weaknesses. Loscam Thailand and Australia
    • A well presented course with good content Primary Health Care Limited
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    (AUS) Serena Pereira

    Level 5, 89 York Street
    NSW 2000

    61 (0)2 9238 7123