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Pricing Analytics 2019

Increasing Profitability through In-Depth Pricing Analytics, Intuitive Campaigns and a Digitally Advanced Omnichannel Pricing Strategy

12-13 Sep 2019
Sydney, Australia

Conference Workshop

Featuring an Interactive Workshop from an International Trainer:

A Global Approach to Pricing in the Digital Era

Workshop Moderator: Michael Hurwich

Company: President ,SPMG Global, Canada

Why You Should Attend

Pricing Analytics 2019

Pricing remains a crucial factor in determining profit, margins and sales volume of a company. In the current market, digital interconnectivity is making it increasingly important to be transparent with your customers and price products in a way that boost sales and retains customer loyalty. According to research cited by McKinsey, organisations that leverage customer behaviour data to generate behavioural insights outperform peers by 85% in sales growth and more than 25% in gross margin. To succeed in todayís competitive environment, companies must take advantage of the analytics and data platforms available to further hone in on customer needs and expectations.


The marcus evans Pricing Analytics 2019 conference focuses on continuous improvement of existing pricing practices as well as increasing your pricing teamís skills and competencies through case studies and practical insights from global experts and professionals. Delegates will delve deep into operational and digital platforms with a specific focus on pricing bundles, omnichannel pricing and interactive exercises which builds competency in competitor intelligence and establishing value propositions. The conference will discuss current and highly relevant topics in the pricing world such as strategising pricing for shopper holidays, dynamic pricing, avant-garde ways of establishing pricing bundles and dominating the subion economy. This event also features a full-day pricing workshop facilitated by an internationally renowned pricing guru, Michael Hurwich. This is an event not to be missed!


Key Topics

  • Optimising Product Availability and Pricing to Foster Top-Line Growth through Best Practices in Revenue Management
  • Influencing Customer Buying Decisions through Behavioural Pricing Strategies that Increases Customer Lifetime Value (CLV)
  • Pricing Bundles in the Digital Age - Harnessing Intelligent Software to Customise Bundles for Higher Perceived Value and Rapid Inventory Movement
  • Mastering the Subscription Economy through Pay-As-You-Go Pricing Models
  • Omnichannel Retail Pricing Strategies that Build on Customer Trust and Loyalty
  • Previous Attendees Include

    ANZ Bank
    Asahi Beverages
    Austral Bricks
    BP Australia
    Coca Cola Amatil
    Credit Union Australia
    Deakin University
    Energy Australia
    Fairfax Media
    Goodman Fielder
    KiwiRail NZ
    Simply Energy
    Volvo Group Australia
    Z Energy
    Zurich Australia

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Muhammad Zeeshan
    Director of Revenue Management
    Four Seasons Hotel

    Sumaiya Ahmed
    Strategic Revenue Director

    Wayne David
    National Pricing Manager
    Spotless Group

    Gary Hubber
    General Manager Pricing and Analytics
    Toll Group

    Sumit Chakravarty
    Senior Trading Manager, Digital Commercialisation

    Hoang Nguyen
    Pricing Manager
    Winc (Formerly known as Staples)

    Preet Toki
    Commercial Pricing Manager

    Click Here For Full Agenda

    Voice of Our Customers
    • “The presenters were extremely strong and high quality.” Viva Energy
    • “Good representation of different industries showing some invaluable knowledge beyond just pricing a product.” Suntory Coffee
    • “Presenting a wide variety of industry experience.” AustralBricks
    • “Workshop was good, day one was a little genius.” Caltex
    • “Good presenters.” Bunnings
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    (AUS) Serena Pereira

    Level 5, 89 York Street
    NSW 2000

    61 (02) 8349 9298