marcusevans australia conferences

Digital Strategy for Leaders

Connecting strategy to analytics through the integration of digital strategies before you get outcompeted

14-15 Nov 2002
Sydney, Australia

Why You Should Attend

Digital Strategy for Leaders

With a fast pace of change, it can be difficult to create strategy for brands rather than just “react” to circumstances. Pre-empting shifts in behaviour and being ready to adapt are crucial in steering clear of rapid change encompassing the digital landscape of business.

We’re in an age of exponential change, where whole new business categories can be dreamed up in an instant, and whole industries are turned upside down, gradually… then suddenly. What does it take to keep above water in the digital age, and what does it take to succeed?

How do you understand which technologies are truly transformational, and which are red herrings? How do you attract the best and the brightest talent, and keep them, and how do you adapt to the shifting sands of consumer behaviour? Above all, how do we ensure our businesses survive, and thrive dodging the threats and harnessing the opportunities of digital?

This training will help you get to grips with exciting technologies such as machine learning and blockchain. We will also focus on the more practical questions of how to embed internet ways of working in your organisation, while maintaining a relentless focus on customer needs, and building the teams needed to fulfill them. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age

Key Topics

  • Setting the Scene – The Digital Landscape
  • Data, AI, and Machine Learning
  • Digital Ways of Working
  • Blockchain and Privacy
  • IoT, 5G, and Edge Computing

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • Provided an excellent presenter. Interger
    • Great content and course pace. Honeywell
    • Content was fantastic and provided genuinely valuable strategies and tools. Bastion Brands
    • Well presented and thought provoking. CEA Technologies
    • The quality and depth of knowledge of the facilitator is excellent. Miele
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597