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Pricing it Right: Strategy and Analytics

Anticipating the impact pricing decisions have on market demands and thriving in a highly competitive environment

15-16 Jun 2020
Novotel Sydney Central, Australia

Why You Should Attend

Pricing it Right: Strategy and Analytics

Back by popular demand this Pricing it Right: Strategies and Analytics event helps you understand what the right pricing strategy for your organisation is. Drive up revenue and broaden your margin by learning simple tactics and strategies that can be implemented immediately.

Get an in depth understanding of the role big data plays in pricing and how you can manoeuvre that information to forecast customer value and their willingness to pay thereby staying ahead of the competition. If you are geared towards positive revenue generation, then donít miss this data driven approach to your pricing decision.


Marc has more than 38 years in pricing, sales, marketing and finance roles. His corporate experience with Johnson & Johnson spanned over 29 years where he developed a deep understanding of customer satisfaction and value management, dedicated to deliver better commercial outcomes to both Johnson and Johnson and their customers. For more than 18 years Marc led the expansion of pricing and value management in Johnson and Johnson Medical (ANZ and APAC).

Key Topics

  • Should you Capitalise on Machine Learning’s, AI and Data Science for Achieving Growth in Revenue Margins?
  • Utilising Technologies and Tools to Drive Pricing Gains
  • Combating Commoditisation and Communicating Value to Customers
  • Understanding Value Erosion, Price Leakage and Managing Effective Discounting
  • Structuring Pricing Strategy by Incorporating Behavioural Economics

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Raymond Tai
    City West Community Financial Services Limited

    Javier Christie
    Managing Director
    Pricing Acumen

    Click Here For Full Agenda

    Voice of Our Customers
    • Very high quality concepts and ideas generating a lot of discussion and new thinking - RED BULL
    • Very well organised, good topics - GOODMAN FIELDER
    • Great techniques to approach the pricing strategy in a structured manner which will help us improve profit and achieve the overall company objective - HONDA
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Anna Koay

    Suite A-20-1, Level 20 Hampshire Place Office, 157 Hampshire
    1, Jalan Mayang Sari 50450 Kuala Lumpur, Malaysia

    +603 2603 2593