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[Marcus Evans Live+] B2B Profitability Management 2020

Implementing World-Class Profitability Strategies through Advanced Pricing Models and Technologies, Revenue Optimisation and Competitor Intelligence

16-18 Nov 2020
Online, Virtual, ANZ

Conference Workshop

Pricing Excellence in B2B – From Strategies to Execution

Workshop Moderator: Chris Petzoldt; Jason Carley

Company: Partner and Managing Director Oceania of Simon-Kucher & Partners ; Partner of Simon-Kucher & Partners

Why You Should Attend

[Marcus Evans Live+] B2B Profitability Management 2020

The B2B market is highly competitive with organisations trying to find their unique value proposition while ensuring revenue growth and profitability. Due to the complex nature of pricing and sales transactions, more B2B organisations are taking an interest in how to price themselves in the market without adequate competitor intelligence.

The marcus evans B2B Profitability Management 2020 conference brings you key insights and industry experience in B2B profitability and pricing. This 3-day conference will discuss strategies on winning the commoditised market, B2B dynamic pricing, competitor intelligence analysis, revenue and yield management, contract management, advanced pricing technologies and more, to secure your place as a market leader.

[Introducing Marcus Evans Live+]

Our passion is connecting people through our events; we firmly believe a virtual event experience should be no different. Our Live + content platform will of course give you access to all the presentations as they happen and beyond, but we have to do much better than that! Our focus is on unlocking the incredible knowledge, experience and value within our entire event delegation, not just our world class speakers. That is why our Live + platform is loaded with features to ensure you are able to fully participate.

∑         Interactive interface

Our innovative interactive interface puts you in full control of your event experience, giving you access to the functions you need and putting you in control of the content and interactions throughout the event. Run chat with conference sub-groups or specific delegates, post questions, take part in polls and much more.

∑         Attendee Engagement

Good online events donít just happen, they need to be prepared. We understand this and have designed an event that seeks out attendee engagement, take advantage of interactive live polling and Q&A throughout the event to understand where you sit on the key issues compared to your peers. All insights from these interactions will be posted to your content hub post event for you to refer back to.

∑         Chat rooms, open and closed breakout rooms

Itís not all about you, well kind of! But we want to share your insights and experience with others. Our online in event chat rooms, open and closed breakout rooms and meeting scheduler means you donít have to miss out on those connections that have always made our events so valuable. Meet who you want, when you want. Virtual, flexible, efficient.

∑         Content hub

Attending an event should be much more than the content delivered onsite, it needs to last and needs to continue to add value to you and your business once the show is over. Our content hub is where you go to download event presentations and additional content but also a place to share content with fellow delegates and reconnect post event as you wish.

For more details on registration and fees, simply email Anna Foo directly at


Key Topics

  • The Criticality of Value-Based Pricing in the B2B Commoditised Market
  • Securing Competitive Edge in a Quick-to-Respond Market through Intelligent and Dynamic Pricing Models
  • Going in Blind: Strategic Competitor Intelligence Analysis to Know Your Competitor Better
  • Coronavirus Pandemic: Responding to the Effects of COVID-19 from a Pricing, Marketing and Sales Perspective
  • Amending Revenue and Pricing Strategies in a Time of Crisis and Business Disruption

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Silver Partner
    PROS Holdings, Inc
    Visit website >>

    Practical Insights From

    Muhammad Zeeshan
    Director of Revenue Management
    Four Seasons Hotels and Resorts

    Nick Cherrier
    Former General Manager Commercial Intelligence and Revenue Management
    News Corp Australia

    Sojan George Kalayil
    Senior Manager Pricing and Transformation

    Elias Yakup
    National Pricing Manager
    Hanson Australia

    Marcus Healy
    Head of Revenue Management
    Carlton & United Breweries

    Reagan Barry
    Head of Commercial Transformation
    Telstra International

    Jude Ariyaratnam
    Head of Pricing and Revenue Assurance
    Momentum Energy

    Deepak Sood
    Asia Pacific Strategy Pricing Leader
    Cargill, Singapore

    Click Here For Full Agenda

    Voice of Our Customers
    • “Great agenda, good organisation and well put together and speakers” - Actew AGL Retail
    • “Great workshop - range of topics covered” - Newscorp
    • “I like the diverse topics” - Coca Cola Amatil
    • “Vast details of expertise” - Blackwoods
    • “Variety of speakers & industry they belong in terms of experience” - Nufarm
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Aarathi Manokaran

    Suite A-20-1, Level 20, Hampshire Place Office, 157 Hampshire City,
    Kuala Lumpur, Malaysia,

    +603 2603 2594